Sequence ROI Calculator
Just fill in what you know and the numbers work themselves out — live, as you type. Not sure of a number? Use a rough guess — you can always change it.
Your numbers
How many new people join your list each month?
What % of them buy from the sequence? If you're not sure, use the helper below.
How much does a typical purchase bring in?
What did it cost to create — your time or what you paid a writer?
What would convert WITHOUT the sequence? Leave at 1% if unsure. This shows the sequence's true credit.
Don't know your conversion rate? Work it out here
Your conversion rate: 0.0%
What that means
240
Out of 6,000 people joining your list this year, about 240 buy from the sequence.
$24,000
That's the total revenue your sequence brings in over twelve months.
1100.0%
For every $1 spent building it, you get about $12.00 back.
$2,000
Roughly what the sequence earns in a typical month.
$18,000
The part the sequence genuinely earned (vs doing nothing).
+300.0%
Without the sequence they'd make about $6,000 a year. With it, $24,000 — that's 300.0% more revenue.
Work backwards from a goal
A client says they want the sequence to make a certain amount. Pop the number in and see what it would take. Everything else stays as you set it above.
What does the client want the sequence to bring in over twelve months?
Which number should we work out?
Nudge the other numbers until they feel realistic — the answer updates as you go, and your numbers above move with it.
Not 500 after all? Set what the list really adds.
What a single sale is worth.
41.7%
To hit $250,000 a year with 500 new subscribers a month at $100 an order, about 41.7% of them need to buy.
That would need a 41.7% conversion rate, which is far above what sequences usually do. Try raising the order value or the list size instead.
This updates all the results so you can see the full picture.
12400.0%
Reaching $250,000 on a build cost of $2,000.
0.1 months
How long before the sequence has earned back what it cost to build.
Show me the maths
- 500 subscribers × 12 months = 6,000 people a year
- 6,000 × 4% = 240 buyers
- 240 × $100 = $24,000 a year
- ($24,000 − $2,000) ÷ $2,000 × 100 = 1100.0% ROI
- Uplift: 6,000 × (4% − 1%) × $100 = $18,000
- Uplift %: (4% − 1%) ÷ 1% × 100 = 300.0% more revenue
- Goal of $250,000: $250,000 ÷ (6,000 × $100) × 100 = 41.7% conversion rate needed
For proposals & debriefs
These are the numbers corporate clients ask for — the calculator does them for you.
A cautious, low-end estimate.
If everything goes really well.
Conservative
1.5%
90 buyers/yr
$9,000
Expected
4.0%
240 buyers/yr
$24,000
Best case
5.0%
300 buyers/yr
$30,000
A low, likely, and high view of the year — handy for setting expectations.
$8 per customer
What you spent on the sequence, split across every customer it wins in a year.
1.0 months
How long before the sequence has earned back what it cost to build.